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Bureau Vallée, a large self-service stationery and office supplies retailer, has chosen to move from a CSR (Corporate Social Responsibility) strategy to an ESR (Corporate Social Action) strategy, which advocates movement through the action of its franchisee network.
With a network of more than 340 French-speaking shops worldwide, Bureau Vallée needed a tool that would enable it to manage the commitment of its shops, by giving priorities and a means for each franchisee to take action.
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"From the head office side, we are very happy with the momentum that Lakaa has gained in the first few weeks, with a strong response from the shops!"
"It's really interesting to see what other shops in the network are declaring and doing! The little extra is the "Challenge" aspect of the platform, which motivates employees and makes us want to do more social environmental actions."
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"The platform is clear and fun, it allows even more sharing of good practices between shops. I get lots of ideas from others!"
