Case study

Lakaa within the JOA casinos

Eager to accelerate the deployment of its "Jouer pOur demAin" CSR strategy, JOA, the2nd largest casino and leisure group in France, with 33 sites and a sports betting site, has deployed the Lakaa CSR management platform within its network.

Since early February 2023, 33 JOA casinos across France have been working with Lakaa to implement social and environmental initiatives and share best practices.

Thanks to Lakaa, every JOA casino can :

  • Find a catalog of concrete actions in line with the pillars and challenges of the CSR strategy (Environmental, Societal, Governance...).
  • ‍Shareactions at local level, which can be taken up by other casinos in the network
  • Find out what other casinos are doing to inspire you.
  • Enhance commitments and measure performance through the collection of Group CSR indicators

"Lakaa allows us to keep record of all the actions we've carried out, but also to get everyone on board with our CSR strategy!"

Stéphanie Navalon
Communication & CSR Team Manager

"For people to get behind the project, the tool has to be easy to use, and that's a good thing: it's super simple!"

Dylan Peyras
Casino Manager La-Seyne-sur-Mer

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