JOA

Case study

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Lakaa within the JOA casinos

Eager to accelerate the deployment of its "Jouer pOur demAin" CSR strategy, JOA, the^2nd largest casino and leisure group in France, with 33 sites and a sports betting site joabet.fr, has deployed the Lakaa CSR management platform within its network.

Since early February 2023, 33 JOA casinos across France have been working with Lakaa to implement social and environmental initiatives and share best practices.

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Thanks to Lakaa, every JOA casino can :

Find a catalog of concrete actions in line with the pillars and challenges of the CSR strategy (Environmental, Societal, Governance...).
‍Shareactions at local level, which can be taken up by other casinos in the network
Find out what other casinos are doing to inspire you.
Enhance commitments and measure performance through the collection of Group CSR indicators

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"Lakaa allows us to keep record of all the actions we've carried out, but also to get everyone on board with our CSR strategy!"

Stéphanie Navalon

Communication & CSR Team Manager

"For people to get behind the project, the tool has to be easy to use, and that's a good thing: it's super simple!"

Dylan Peyras

Casino Manager La-Seyne-sur-Mer

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Read more about our clients

JOA, France's 2nd largest casino and leisure group with 33 sites, has deployed Lakaa within its network.

Business France is responsible for the international development of French companies, international investments and the economic promotion of France through its network of 33 agencies.

Leroy Merlin has defined a "Positive Impact" strategy for 2022, with the aim of committing to the territory through concrete environmental and social actions.

The INTERSPORT cooperative deployed Lakaa to its members throughout France in April 2023 to accelerate the implementation of its local CSR approach.

With a network of more than 340 French-speaking shops worldwide, Bureau Vallée needed a tool that would allow it to monitor shop engagement.

Lakaa has been deployed in the Carmila network since February 2021, to facilitate the identification of shopping centre actions and increase engagement.

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