Carmila: managing and enhancing multi-site CSR with Lakaa

Leading and managing the CSR of Carmila's shopping centers

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How do you involve your employees in CSR when you manage a multi-site network, located in very different territories?

Since 2021, Carmila has been meeting this challenge by relying on the Lakaa CSR platform, a tailor-made CSR mobilization tool that structures, steers and enhances local actions while giving meaning to employees' work.

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A network mobilized around CSR

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With more than 5,200 CSR actions reported, 6,300 photos shared and 22 million people reached, Carmila proves that a CSR strategy becomes truly effective when it relies on employee mobilization andcommitment on a daily basis.

The center managers, transformed into CSR ambassadors, embody the approach and demonstrate that the company's social impact is built locally, department by department, territory by territory.

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The challenges

• How do you coordinate dozens of centers spread across the country?
• What methods can be used to promote local CSR initiatives to stakeholders?
• How can you professionalize internal CSR communications without losing touch with the field?

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Solutions implemented with Lakaa

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✔ S tructured steering: centralize all initiatives in a single CSR platform to measure adoption and track results.

✔ Inspiration and sharing: animate a network of CSR ambassadors and disseminate best practices to animate a CSR network.

✔ S implified reporting: easily produce consolidated data for head office and external communication.

✔ Local valorization: enabling center managers to embodysustainable commitment and demonstrate their concrete social impact.

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The platform is extremely easy to use and very intuitive. For us, it's a centralized space where we can enter all our CSR actions, search for relevant information and justify our actions. What's more, all the data we enter on Lakaa is integrated into our sustainability report.

Charlotte ARBOUX, Communication and Engagement Manager

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The results

• A network-wide CSR drive
• Concrete actions in local employment, solidarity and the circular economy
• More effective internal CSR communication between head office and the field
• Strong adoption of the platform, reinforced by asustainable commitment program

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When I see centers with high scores on the platform, I consult their declarations for inspiration and new ideas for action.

Philippe MAILLE, Shopping Center Manager & CSR Ambassador

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Why download the study?

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In this case study, you will discover :

• How Carmila professionalized its multi-site CSR approach
• Levers forincreasing the adoption rate of a CSR program
• Success stories from a network of CSR ambassadors and their concrete actions
• The differences between a generic CSR platform and customized support
• Testimonials of CSR employee commitment that can be used directly in other networks

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An essential document for all multi-site brands wishing to involve their managers in the CSR approach, set up a step-by-step CSR ambassador program, and bring CSR to life on a daily basis.

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