Generali: driving a strong sustainability approach in a branch network

Generali - Bringing sustainability and CSR to life in a branch network

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Long committed to sustainability issues, Generali has chosen to strengthen its local roots by supporting its branch network in structuring and promoting CSR initiatives.

With the Lakaa CSR platform, the insurer mobilizes its local teams, creates a network of CSR ambassadors and gives coherence to an ambitious national CSR strategy, while giving meaning to employees' work.

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The branch network at the heart of our approach

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Generali relies on its branches to bring its corporate CSR policy to life.

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Thanks to Lakaa, local teams are equipped to propose, share and monitor concrete actions directly connected to the realities of their territory, thus promoting thecompany's social impact.

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The challenges

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1. How do you roll out a national CSR strategy to hundreds of local branches?
2. How can we harmonize practices while at the same time promoting individual initiatives?
3. How can we strengthen thelong-term commitment and mobilization of employees around CSR issues?

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Solutions implemented with Lakaa

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• ‍Structuringthe approach: supporting branches in implementing actions aligned with Group priorities, for a tailor-made CSR mobilization tool.‍
• Gamification: stimulateemployee commitment and create internal emulation thanks to a playful, unifying approach.‍
• Operational monitoring: have clear indicators to track the adoption of the platform and enhance local success stories, a concrete example of how to measure the adoption of a CSR platform.‍
• Reinforced communication: give visibility to local initiatives with both head office and customers, for effective internal CSR communication and methods to promote local CSR actions.

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Lakaa is the solution that ticks all the boxes for us: to animate, manage and promote initiatives carried out locally by our agents.

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Laurence DELACOURT, General Agents Network Director

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The results

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• Increased involvement of local teams in CSR issues
• Harmonizing practices across the country
• A national strategy embodied and supported by agencies: 81% have implemented new CSR actions thanks to Lakaa

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We saved a lot of time in terms of our approach to sustainability.of implementing a sustainability approach. The actions carried out in our agency have taken place thanks to the quality of the platform and its intuitive nature, with links made available to take our actions further.

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Carole FOLLET, Communications & Corporate Social Responsibility Officer

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Why download the study?

In this customer case, discover :

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• How Generali mobilizes its branches around CSR issues
• The levers used to involve managers in the CSR approach through gamification
• Success stories from a network of CSR ambassadors and promoted local initiatives
• Strategies to bring CSR to life on a daily basis in a multi-site network
• Inspiring testimonials and examples of employee commitment to CSR

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An inspiring document for any branch network or multi-site chain wishing to structure its CSR platform, give meaning to work and transform its CSR approach into a lever for social impact and sustainable commitment.

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