INTERSPORT: accelerating a CSR strategy in an independent network

Bringing CSR to life in a network of independent stores

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At the end of 2020, Intersport launched the "Engagés Sport" movement to structure and make its CSR strategy visible.

The aim: to bring together and promote actions taken at national and local level to advance sport while reducing thecompany's social and environmental impact.

Since April 2023, the Lakaa CSR platform has been connecting the entire network,accelerating employee involvement, professionalizing the approach and reinforcing meaning at work.

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An independent network mobilized around a single approach

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With hundreds of independent stores spread across the country, the challenge was to create consistency and encourage the sharing of best practices.

Thanks to Lakaa, Intersport has succeeded in creating a network of CSR ambassadors capable of disseminating and promoting local initiatives while respecting the autonomy of each store.

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The challenges

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• How does an independent network engage its employees in CSR?
• How can we strengthen internal CSR communications and highlight local initiatives?
• How do you give visibility and impact to a national movement like "Engagés Sport"?

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Solutions implemented with Lakaa

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✔ Centralizing actions: listing and making visible all local and national initiatives via a tailor-made CSR platform.

✔ Facilitating exchanges: fostering synergies and inspiration between stores to share best practices to drive a network of CSR ambassadors.

✔ Network leadership: engage teams around common goals and encouragelasting commitment.

✔ External promotion: communicate more widely on the results of the "Engagés Sport" movement and promote local actions to stakeholders.

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The Lakaa platform, widely deployed in April 2023 after a 6-month test phase, is the benchmark tool for CSR ambassadors at INTERSPORT. It creates a strong local synergy and enables inspiring actions to be more widely disseminated from one store to another!

Claire GAUTIER-LE BOULCH, CSR Manager

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First results

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• Enhanced communication between stores
• Greater visibility for local and national initiatives
• A collective dynamic that amplifies thecompany's social impact and network cohesion

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Lakaa was our guide right from the start, and without her we wouldn't be where we are today. It's intuitive, there's all the information you need to easily set up your actions, and it's very, very well done!

Justine FERON, Textile and swimming manager & CSR ambassador INTERSPORT Le Grand Quevilly (Normandy)

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Why download the study?

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In this customer case, discover :

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• How Intersport structured and accelerated its CSR approach in an independent network
• Levers for mobilizing managers and employees while respecting local autonomy
• Inspiring examples of local and national initiatives from the "Engagés Sport" movement
• Strategies to bring CSR to life on a daily basis and create an effective network of CSR ambassadors

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An essential document for all independent networks wishing to transform their CSR approach into a lever for sustainable commitment and collective performance.