Elior: mobilizing restaurants around CSR objectives

Bringing CSR to life in a network of multi-market sites

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A major player in the contract catering sector, Elior France deploys its CSR strategy in all its restaurants, in the corporate, prison, central kitchen, education and medical-social markets.

With the Lakaa CSR platform, each restaurant benefits from clear guidelines, while participating in a network of CSR ambassadors who encourage the sharing of best practices and thelasting commitment of their teams.

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A growing CSR community

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Thanks to Lakaa, restaurants are no longer isolated: teams share their initiatives, inspire each other and mobilize employees around the Group's priorities, creating a tangible corporate social impact.

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The challenges

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• How do you disseminate a common CSR policy to hundreds of restaurants with very different realities?

• How do you engage operational staff around concrete, shared objectives?

• How to promote local initiatives to customers and partners for effective internal CSR communication?

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Solutions implemented with Lakaa

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✔ Disseminating CSR priorities: giving restaurants a clear framework, aligned with Group objectives, for a tailor-made CSR mobilization tool.

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✔ S haring and inspiration: create a community where teams exchange best practices and discover methods to enhance local CSR actions.

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✔ Valuing initiatives: simplifying the way actions are promoted to customers and partners, while measuring their overall impact.

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✔ Monitoring and consistency: steering the CSR approach on a national scale while respecting the diversity of markets, making it possible to measure the adoption of a CSR platform and create a solid network.

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The Lakaa collaborative tool helps our local CSR referents not only to learn about priority action plans, but also to present, monitor and evaluate their actions. Each restaurant can benefit from the feedback of others: this is the continuous improvement approach in which we wish to involve all our teams.

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Alexis PAPON, CSR Director Elior France

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The results

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• Restaurants aligned with the Group's priority CSR objectives

• A collective dynamic that encouragesemployee commitment
• CSR reports that concretely highlight the work of local teams and their social impact on the company.

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Lakaa is really a very easy-to-use and intuitive platform. Sometimes you're in your restaurant, your head's in the sand and you don't know what to do. Lakaa makes it easy to take action. It's a great help for everyone. You're no longer alone in your bubble, it creates a family and a community.

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Valentin SEMERIA, CSR Project Manager, South East Region

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Why download the study?

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In this customer case, discover :

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• How Elior promotes its multi-market CSR strategy
• Levers for transforming isolated initiatives into a collective CSR dynamic
• Concrete examples of actions promoted to customers and employees
• How to create an effective and sustainable network of CSR ambassadors
• Strategies for implementing CSR on a day-to-day basis in a multi-site or multi-market network

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An inspiring document for any multi-market company wishing to engage its operational teams around a shared, structured and visible CSR policy.