Leroy Merlin: deploying its CSR strategy in a network of stores

A "Positive Impact" strategy embodied in every store

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A benchmark brand in home improvement (DIY, home improvement, construction...), Leroy Merlin launched its "Positive Impact" strategy in 2022.

The aim: to take concrete action on environmental and social issues by mobilizing its entire network - stores, warehouses and head office departments - to create a significant corporate social impact.

With the Lakaa CSR platform, each site has a tailor-made CSR mobilization tool, encouraging employee involvement and helping to structure and promote local initiatives.

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A local approach

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Each store and warehouse has the autonomy to adapt national commitments to the needs of its territory.

This approach enables local teams to take ownership of the strategy and implement concrete actions, illustrating how CSR can give meaning to work and creating a genuine network of CSR ambassadors in the field.

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The challenges

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• How to involve employees in CSR at all levels of the network?
• How can we reconcile national coherence with local autonomy?
• How can we leverage the diversity of local CSR initiatives while steering the global strategy?

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Solutions implemented with Lakaa

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✔ S ite support: offering each store and warehouse a space to structure, monitor and enhance its actions.

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✔ National consistency: linking local initiatives to the objectives of the "Positive Impact" strategy.

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✔ Valuing initiatives: making local actions visible and shareable for head office and external stakeholders, thereby strengthening internal CSR communication andsustainable commitment.

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✔ Collective mobilization: create a network dynamic by inspiring teams through the successes of their peers and disseminating best practices to drive a network of CSR ambassadors.

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The Lakaa platform, deployed in March 2022, gives us a single tool for dealing with all CSR issues. It creates a crossroads for interaction between the various stakeholders and makes it easier to take action in the field.

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Laure BOSSEE, CSR Project Manager - Local coordination

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The results

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• A CSR strategy embodied in all network sites
• Local teams empowered and committed
• Greater visibility and value for actions carried out in the field

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The action sheets and feedback on Lakaa help us save precious time in implementing CSR initiatives in our stores.

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Department Manager - Agen Store

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Why download the study?

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In this customer case, discover :

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• How Leroy Merlin rolled out its CSR strategy on a large scale in a multi-site network
• Levers for involving managers and employees in the CSR approach while respecting local autonomy
• Concrete examples of CSR initiatives with a strong social and environmental impact
• Strategies to bring CSR to life on a daily basis and create an effective network of CSR ambassadors

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A must-have document for any network of stores or establishments wishing to accelerate its CSR rollout while remaining connected to the field.

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