Nespresso x Lakaa: bringing CSR closer to the field
Nespresso, a global player in sustainable coffee and B Corp certified, has chosen Lakaa to anchor its CSR strategy in the reality of its 44 sites in France.
By mobilizing its employees and promoting local initiatives, the brand has made CSR a lever for collective commitment and sustainable performance.
The context: an ambitious, international CSR strategy
For over twenty years, Nespresso has been committed to more sustainable coffee through its AAA for Sustainable Quality™ program, fair support for producers and reducing its carbon footprint.
In 2022, B Corp certification marked a new stage: strengthening social and environmental impact across the entire value chain.
But how do you mobilize local teams and make CSR progress visible across a national network of boutiques, branches and offices?
Challenges: federating, managing and promoting local initiatives
The Nespresso France teams have identified three priority levers:
- Sustainable sourcing and fair trade: pursuing our commitments to the AAA program and fair trade.
- Reduce environmental impact: develop recycling and circularity, aiming for 60% recycled capsules by 2030.
- Internal mobilization: involving employees in B Corp standards via the "Green Team" and concrete in-store actions.
The Lakaa solution: a CSR platform for field teams
In April 2024, Nespresso is rolling out the Lakaa CSR platform across its 44 French sites - boutiques, headquarters and regional offices.
Lakaa allows :
- centralize and manage multi-site CSR initiatives,
- promote local initiatives and encourage sharing between teams,
- monitor engagement indicators (photos, declarations, briefs),
- andlead the CSR process with simple, collaborative tools.
Setting up this platform has enabled us to showcase the work of our employees.
- Catherine Boué-Lapathie, Nespresso Biarritz Boutique Manager
Lakaa highlights local initiatives, and this is a good way of involving store employees: they see that the CSR strategy is really concrete and that they can participate.
- Diana Gomes Da Silva, Assistant Boutique Manager, Nespresso Paris Bac
The results: concrete, measurable mobilization
A few months after deployment :
- ✅ 100% of sites have carried out at least one CSR action
- 📸 2,820 photos of field actions uploaded
- 📝 2,190 initiative declarations recorded
- 👥 619 employees hired
- ♻️ 55,444 kg of waste collected
- 💡 4,075 CSR briefs produced (reinsertion, safety, biodiversity...)
Thanks to Lakaa, Nespresso now has a consolidated vision of its commitment to the territory, while strengthening the coherence between head office and the field.
Why Lakaa? A tailor-made approach for multi-site companies
Unlike generic CSR platforms, Lakaa has been designed for corporate networks.
Highlights:
- 🎯 F ine-tuned to the needs and CSR maturity of each site.
- 🤝 Human support from the Lakaa team.
- 🚀 An adoption rate in excess of 90%.
- 🧭 Precise indicators to steer and enhance local actions.
Thanks to Lakaa, Nespresso is transforming its "The Positive Cup" strategy into a collective, measurable dynamic.
Every store becomes a sustainability player, every employee an ambassador for change.
👉 Discover how Lakaa can strengthen your multi-site CSR commitment.
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